Volta Star Radio Ghana

Year first used Freedom Fone: 
2010

Volta Star Radio is one of the Ghana Broadcasting Corporation's regional FM stations based in the Volta Regional capital,Ho with the main transmission station at Amedzofe. Other transmission stations; Akatsi (97.7 Mhz), Kete Krachi (95.5 Mhz), Ho (91.3Mhz).

Freedom Fone was used in three major ways:

  • First, to make the farm radio roadcasts, which promoted the use of mulching and miminum tillage on farmers land, to make the repeats of the broadcasts available as five minute summaries over a mobile phone call.
  • Seond, the service would provide callers with relevant and current market prices and information for five of the most popular marketplaces in the region - updated by the radio station staff (these services were made available in two languages: Akan and Ewe).
  • Finally, the service provided the callers with the ability to leave feedback voicemails to the radio station. The phone number to access the Freedom Fone service was repeatedly announced live on the air, both during and outside of the regular timeslot for the weekly farm radio broadcast.

Read more:

MobileActive - Press One for Freedom Fone, Press Two for Farm Radio - How Stations use Integrated Voice Response - Aug 2010

Bart Sullivan, Farm Radio International - Voltastar and Freedom Fone: The use of radio and Interactive Voice Response to reach farmers with agricultural information - Oct 2010

Keywords: 
agriculture
Location: 
Amedzofe Ho, VO
Ghana